A marketing strategy you simply cannot afford to ignore especially if YOU are the product!

Are YOU the product you need to market?

Do you offer a service as a consultant, speaker, counselor, life coach or ‘expert’ in a niche?

If so, you’re probably aware of how critical it is for your business that YOU, and not just your services, appeal to your market. Some marketing gurus would go so far as to say that YOU are the deciding factor in a potential client’s mind.

I’m sure you can appreciate why. Who would you rather do business with? Someone you like and feel a rapport with or someone you don’t?

In services where trust is especially important, your potential client wants to know that YOU can be trusted and that they will feel comfortable with you.

How will they ‘know’ this? By feeling it. It is not an exercise in objectivity. It’s a highly subjective, *feeling* thing.

So, how do you stack the cards up in your favor when it comes to creating a trustworthy, feel-good impression of yourself with people who don’t know you from a byte of html code?

Interviews.

It is one of the most effective ways of letting potential clients get to know you beyond the product or service you sell. And it need only take a few minutes.

As you know, an interview is a conversation between two people. One asks questions and the other answers. If not done properly, this format can feel contrived and rigid where both interviewer and interviewee are too afraid to depart from their prepared ‘script’. But in the hands of a skilled interviewer, a Q&A can set up a vibrant conversation where you, the interviewee, can shine!

A good interview lets you showcase the best of who you and your product or service are without ‘hard selling’, deception or deflection. Instead, you engage in a dialogue that develops smoothly and naturally, allowing you to share some of your cherished ideas in a sincere and uniquely personal way.

Your potential clients want to get to know you as a person, not just an ‘expert’. An interview helps that to happen by reducing the ‘distance’ between you and them, making you accessible. It is how you create rapport without exchanging even one word with them!

Besides, your potential clients will generally appreciate, if only subconsciously, the risk that you are taking by revealing yourself to them, a risk they don’t have to take just yet!

Still not convinced of the importance of interviews as a marketing strategy? Think of any successful ‘guru’ and you’ll notice that giving interviews is an essential item in their marketing arsenal.

Interested in being interviewed? I’d love to discuss possibilities with you!

M J Dew
Your Product, My Passion!

Don't even think of selling before *buying* this!

You may have what you think is the greatest ebook or online course on earth but if it doesn't connect in a personal and persuasive way with your potential client, they won't be 'showing you the money'. Nope, and especially not when there is so much available online for FREE!

Yes, I'm afraid that's what you're up against. Your competition is offering something similar but offering it for FREE. And it's not just any old run-off-the mill stuff either. It's content with quality.

You may wish to convince yourself that 'If it's free, it can't be any good'. Take off the blinkers. If it used to be true, it ain't any more. In fact, some of the top gurus in most fields you can think of offer their best material for free. It's the ultimate hook.

Your potential client (PC) might pay good money for your ebook or ecourse on a good day, but it's equally likely that she'll hesitate a couple of seconds. Those are critical seconds in which a decision is made either in your favor or against it. Why take the chance?

By making your product FREE, that tiny but crucial gap of time is squashed along with any resistance, doubt or misgivings she may have. Instead, your PC is tripping on her keyboard as she excitedly enters her email address (which you will now have handy to market your follow up, priced product) for the 'instant download'.

And forget about beefing up your main product with 567 bonus products. That's long lost its appeal. Why? People are just overwhelmed by too much information. There is simply no more room for it in their inspiration-starved brains. And there's not enough time either. Besides, quantity will never make up for quality and if your main product ain't the 'real McCoy', you've not only lost a PC, you've earned yourself a bad reputation.

So, if you want to make sales, 'sell' your best for FREE because what you're really selling and buying at the same time is...wait for it...

Goodwill.

That's right. It's an old-fashioned word but its relevance has reached new heights thanks to the volume of online marketers who will persuade people to part with good money on mediocrity.

Give your best for free and you're buying something priceless - your potential client's goodwill. And what does goodwill bring you? Two equally priceless things - appreciation and loyalty - so that when it comes to choosing between you and someone who has charged them for something they could have got free, you can be confident they'll be choosing you!

M J Dew
Your Product, My Passion!