Don't even think of selling before *buying* this!

You may have what you think is the greatest ebook or online course on earth but if it doesn't connect in a personal and persuasive way with your potential client, they won't be 'showing you the money'. Nope, and especially not when there is so much available online for FREE!

Yes, I'm afraid that's what you're up against. Your competition is offering something similar but offering it for FREE. And it's not just any old run-off-the mill stuff either. It's content with quality.

You may wish to convince yourself that 'If it's free, it can't be any good'. Take off the blinkers. If it used to be true, it ain't any more. In fact, some of the top gurus in most fields you can think of offer their best material for free. It's the ultimate hook.

Your potential client (PC) might pay good money for your ebook or ecourse on a good day, but it's equally likely that she'll hesitate a couple of seconds. Those are critical seconds in which a decision is made either in your favor or against it. Why take the chance?

By making your product FREE, that tiny but crucial gap of time is squashed along with any resistance, doubt or misgivings she may have. Instead, your PC is tripping on her keyboard as she excitedly enters her email address (which you will now have handy to market your follow up, priced product) for the 'instant download'.

And forget about beefing up your main product with 567 bonus products. That's long lost its appeal. Why? People are just overwhelmed by too much information. There is simply no more room for it in their inspiration-starved brains. And there's not enough time either. Besides, quantity will never make up for quality and if your main product ain't the 'real McCoy', you've not only lost a PC, you've earned yourself a bad reputation.

So, if you want to make sales, 'sell' your best for FREE because what you're really selling and buying at the same time is...wait for it...

Goodwill.

That's right. It's an old-fashioned word but its relevance has reached new heights thanks to the volume of online marketers who will persuade people to part with good money on mediocrity.

Give your best for free and you're buying something priceless - your potential client's goodwill. And what does goodwill bring you? Two equally priceless things - appreciation and loyalty - so that when it comes to choosing between you and someone who has charged them for something they could have got free, you can be confident they'll be choosing you!

M J Dew
Your Product, My Passion!